POSITION OF POWER
90-min masterclass
June 3 at 3 pm CEST + replay
Get clear on your true and timeless expertise - and build a business and a brand that reflect that.
You have real expertise, God-given gifts, and years of experience behind you.
But being brilliant is one thing, and knowing how to build a profitable business around that brilliance is another.
This is where many deep, talented service providers get stuck - when asked “what do you actually do?”, you ramble or freeze.
Good at many things, changing direction at least once per quarter, tweaking your messaging, trying out different trendy content angles, rewriting your Instagram bio until your eyes hurt… You have started over more times than you want to admit, and you certainly do not lack capability or drive - yet no business direction feels crystal clear and fully you.
Here is what is really going on:
You are trying to market yourself before you have fully understood what you are actually selling.
You are focusing on tactics before developing a solid strategy.
That is like painting the walls of the house before laying down a foundation. Like putting a megaphone in front of a stage you haven’t even built yet.
The majority of business advice out there focuses on surface-level fixes - better messaging, algorithm-friendly content angles, personal brand performance.
All of this creates the illusion of progress but wastes your time and energy longterm, because there is nothing for this work to rest on. So even after years of being in business, even with outstanding client results, your marketing does not compound.
The solution?
To find your true and timeless expertise - your Position of Power - and start building everything else from that foundation.
With that clarity locked in, you will never struggle with explaining and selling what you do ever again. You will know what makes you unique and what your value is. You will start creating momentum and leveraging your genius, not just spinning circles around it.
POSITION OF POWER masterclass is where we do this work.
What you will get out of this masterclass:
In 90 minutes, I will walk you through the Position of Power Framework - my signature process for identifying your true and timeless expertise, building the right foundation, and communicating it in a way that finally reflects who you are.
You will leave with:
The foundation for a brand and business that translates your brilliance into marketing that lands
Understanding of why your current positioning is not working, and what needs to shift
Clarity on what your true and timeless expertise is - the God-given genius that is consistent across every context you have ever worked in and is simply undeniable
The difference between a personality-based personal brand and an expertise-based one, and why that distinction matters
A framework for building your brand from the inside out - independent of trends, algorithm changes, or your personal evolution
This masterclass goes deeper than messaging, content, tactics or surface-level fixes - it defines the core of your work and will serve you for years to come.
THE LOGISTICS
The 90 min masterclass will be taught live on Zoom on Wednesday June 3, at 3 pm CEST.
Replay will be provided, and you will have longterm access to the material via Podia (the learning platform).
Zoom link and access details will be sent to your email upon registration.
INVESTMENT:
€50
Refund policy:
There are no refunds for this masterclass. Please invest from a place of grounded discernment.
Feedback from recent clients
“Violetta has built something genuinely rare: a framework sophisticated enough to support those of us who have never fit into the conventional marketplace.
Her methodology offers both intellectual rigor and profound self-understanding. As a deep soul, it provided me with a pathway to something difficult to find: clarity regarding how I work and the distinctive contribution only I can make.
Highly highly recommend.”
- Jennie, Canada
Why I created this masterclass
With over 15 years in the coaching industry, I have worked with hundreds of solopreneurs, founders and leaders. I see the same pattern repeat itself: talented, credentialed, deeply experienced people apply the right effort to the wrong domain - because the industry keeps selling them tactical solutions to foundational problems.
And these foundational problems boil down to positioning.
It sits underneath messaging, visibility, mindset, and other surface-level fixes. Having built several brands myself, I have learned firsthand that the most sustainable way to establish a brand is through positioning around your expertise, not your personality or story. It is slower than a viral hook. It is more rigorous than a messaging makeover. And it outlasts trends, algorithm changes, and market shifts in a way that nothing else does.
In this masterclass, I am teaching my signature Position of Power Framework that will help you build a serious, purpose-driven, expertise-based brand that will last.
9 sings that you need positioning work
1. You have been in business for several years, you deliver fantastic results to clients, and yet you are still regularly asked "so what exactly do you do?" That question (and your hesitation to answer it) is not a marketing problem. It is a classic positioning problem.
2. Every time you sit down to create a new offer, you start from zero. You don't know what to launch. You oscillate between packaging your own revelations into a teaching, following what your mentor suggested, and chasing what appears to be in demand. There is no through-line because there is no anchoring clarity about what you actually stand for and what tangible value you are best positioned to bring to marketplace.
3. You are trying to speak to several completely different audiences simultaneously (e.g. targeting both a corporate executive and a struggling solopreneur) - and your marketing reaches neither. You cannot choose because you haven't decided who you are.
4. You have rewritten your Instagram bio three times this month and you are still not satisfied. No job title, descriptor, or combination of words adequately captures what you do or who you are. That’s because you are trying to articulate something that hasn't been fully excavated yet. You need to get grounded in your expertise before you start marketing it.
5. You are tweaking your content constantly - the hooks, the tone of voice, the calls to action - and nothing is reaching new people. You feel invisible no matter what you do tactically. The platform may be wrong. The audience may be wrong. But you cannot diagnose which, because you haven't established the foundational brand direction that would make that diagnosis possible.
6. You have been told your problem is your mindset, your visibility, or your leadership identity (whatever that means). So you have worked on all of those things, yet nothing has shifted. That is because inner work on top of unclear positioning produces plenty of motivation but little to no momentum.
7. You have worked with a copywriter, a messaging coach, or a brand strategist - and the results felt temporary or shallow. The words were technically correct and polished but they didn't feel true. That is because good copy cannot mask confusion and wobbly foundation.
8. Sometimes you get clients who are an absolute dream to work with, but sometimes you receive inquiries that feel completely off. You cannot figure out why. The reason is that vague positioning sends unclear signals and attracts a wide and inconsistent range of people.
9. Your pricing is a mess, because you struggle with articulating the value of what you do with enough precision to justify what you really want to charge. Pricing clarity follows positioning clarity.
Feedback from clients
Violetta has taken me into new levels of sovereignty and success in my work and business, and there is no going back for me. It has opened up whole new aspects of my being, allowing me to work with wonderful clients in a way that aligns with my higher purpose, while tending to my human needs and desires. I am in awe of her leadership and integrity, and her unique combination of sharp intellect and pragmatism.
Delphine, Ireland
I would call Violetta an interdisciplinary deep thinker and cross-functional leadership expert whose unique frames of reference has empowered me to build my own tower with strong foundations rooted in my authentic emergent leadership.
Tania, UK
I have never had someone be so gentle yet also (lovingly) tough with me - and I think that’s the magic combo to scoot me out of my comfort zone! You have set the bar so high for mentorship and I am deeply honored to have had the opportunity to be in this container with you!
Danica, Canada
